Classified in: Science and technology, Business
Subjects: PER, CXP
Mindshare Appoints Industry Leader Patricia Marange To Executive Director, LA Office Lead
LOS ANGELES, March 21, 2023 /PRNewswire/ — Mindshare, the media services company that is part of WPP, announced today the elevation of Patricia Marange to Executive Director, LA Office Lead and Head of Affiliate Marketing. In this role, Marange will drive forward the LA office’s client work, operations, and teams, with a focus on Good Growth?Mindshare’s vision for growth that is diversified, sustainable, and enduring for the long-term. Mindshare’s LA office serves a diverse base of clients and categories, including brands such as Qualcomm, Dollar Shave Club, Zespri, ampm, and others.
Mindshare Appoints Industry Leader Patricia Marange To Executive Director, LA Office Lead
Mindshare Appoints Industry Leader Patricia Marange To Executive Director, LA Office Lead
Marange brings 18 years of industry experience across media, marketing, and sales to this role. Currently, she leads the Affiliate Marketing & Partnerships practice for Mindshare and across GroupM for the Americas; a practice she had led at Neo Media World before the performance agency’s integration with Mindshare. She partners closely with GroupM Nexus, the industry’s leading team of media performance experts in digital channels and platforms.
Mindshare Appoints Industry Leader Patricia Marange To Executive Director, LA Office Lead
In 2022, Marange was honored for her affiliate and performance marketing leadership as one of the Adweek 50, and as one of PerformanceIN’s Top 30 Changemakers in Partnership Marketing. With a number of her affiliate clients led out of the west coast, Marange will continue this work in coordination with her new role as LA Office Lead.
Mindshare Appoints Industry Leader Patricia Marange To Executive Director, LA Office Lead
“Patricia is a talented, dynamic leader, with a genuine passion for helping brands uncover new growth opportunities,” says Allegra Kadet, Chief Operation Officer, North America, Mindshare. “Over past few years, I’ve been inspired by the work she’s done, first at Neo and then across Mindshare…
Mindshare Appoints Industry Leader Patricia Marange To Executive Director, LA Office Lead
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Mindshare Appoints Industry Leader Patricia Marange To Executive Director, LA Office Lead