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Rich, monetisable messaging key to affiliate marketing hitting $8bn in 2022

Affiliate marketing is tipped to hit $8.2bn by the end of 2022, with as many as 80% of brands likely to be using affiliate campaigns this year. And driving this growth are the twin powers of ecommerce and messaging, with DCB and RCS both set to have a huge impact. 

The nexus of affiliate marketing, DCB and messaging is becoming a critical part of ecommerce in 2022 and will be behind much of the growth being seen in affiliate marketing – and across telemedia – in the months ahead. 

Rich messaging holds the key to creating this growth. RCS offers businesses a  powerful tool for engaging consumers (see page 4) and brings the ability to make messages as long as they need to be – no 160 character limit here – as well as including GIFs, videos and more. This not only can make the messages 

ook more appealing, but it can also make them actionable.

This is where DCB comes in. Adding carrier billing to RCS marketing messages offers affiliates the opportunity to create messages that not only carry interesting and graphical content, but which can be directly and speedily monetised by adding payments to the message.

The concept has already been demonstrated in the UK, where mGage worked with charity Oxfam to create monetisable RCS messages to illicit donations. 


The move to monetise affiliate marketing messages is part of a wider move to create an ecosystem around rich messaging and carrier billing and its already opening up huge opportunities in developing markets. 

“DCB is already in a pole position in markets where market dynamics have shown micro repeat transactions, higher spending on mobile transactions vis-à-vis POS devices digital wallets being favoured for redemptions and loyalty programs, and telcos being the direct beneficiary of a mobile financial ecosystem,”…


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