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Satish Reddy, Director of World News Network, To Start local News And Marketing In India

Satish Reddy -World News Network

Mumbai (Maharashtra) [India], January 25: The term “local news” is often used to refer to the news with coverage of events in a local context, which would be contrasted with information of other localities, or of national or international scope. The geographic characteristics of local news have been regarded as influences shaping local media markets, labour, and media technology, affecting local news values. The local geographic boundary assumed to be influential in local news production is easily connected to the socially constructed “community” concept. Thus, local news is expected to play a role in networking with the local community and serving local interests.

Satish Reddy, Owner & Director of Editorial Insights and Worldwide Brand Activism at World News Network Inc Ltd based in London, United Kingdom, said the news had been studied both from journalistic views, local community, local media, market and technology. Within the local context, information includes improving civic attitudes, reinvigorating public debate about issues of concern to citizens, and improving participation in civic activities, such as voting, belonging to community organizations, or participating in community problem-solving.

Local news is expected to create avenues for people to connect and their public institutions by bringing awareness of problems, issues, and potential solutions to people in a community. Local news may stimulate the growth of knowledge, enhance civic attitudes, and increase participatory behaviours. Local media have interests in economic growth in terms of circulation and advertising revenues, and the success of local news as…

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