Performance Marketing specialist Summit has increased SEO visibility for Silentnight by over 100% since its appointment in June 2023.
Summit Secures A 103% Increase In SEO Visibility For Silentnight
Following a competitive tender, Summit was awarded the Paid Media, SEO and Affiliate contract for Silentnight in 2023. By rolling out a new strategy over the past 9 months, Silentnight’s SEO visibility has increased by 103%, demonstrating Summit’s understanding of the brand and its audience.
Summit Secures A 103% Increase In SEO Visibility For Silentnight
From the outset Silentnight had very clear objectives including reclaiming market share, consolidating performance marketing and improving efficiency. Based on these targets, Summit created a plan which maximised performance across Paid Media, SEO, and Affiliate channels, achieving significant ROI improvements for the client.
Summit Secures A 103% Increase In SEO Visibility For Silentnight
As a result of Summit’s initiatives, we have seen:
Summit Secures A 103% Increase In SEO Visibility For Silentnight
We saw a 33% improvement in ROAS, with revenue growth
Summit Secures A 103% Increase In SEO Visibility For Silentnight
103% improvement in SEO visibility
Summit Secures A 103% Increase In SEO Visibility For Silentnight
28% increase in Search Revenue, despite PPC spend falling by 11%
24% improvement in Affiliate ROAS
To generate these results, Summit improved ad strength to ensure creative excellence, reviewed and improved account hygiene, and completed a full restructure across all Google and Meta activity. This, coupled with both SEO tech and content recommendations, and a thorough Affiliate review and redefined strategy, drove performance forward. With Silentnight moving Paid Media, SEO, and Affiliates under one agency, Summit was able to improve efficiencies through single communications for all three channels.
Tom Sloan, head of e-commerce and digital at Silentnight, said: “Since working with Summit, they have revolutionised our Paid Search activity. We have collaborated with Summit to achieve clarity in strategic direction, paid marketing efficiencies, and a clear strategic roadmap to drive incremental revenue. We have seen this flow through…
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