ShopMy, a New York-based platform that allows creators to streamline their affiliate marketing and paid sponsorships efforts with brands, raised $8M in Series A funding.
The round was led by Rand Currier, and Justin Kan among others.
The company intends to use the funds to scale engineering product and design, build a mobile app version of the platform, expand their VIP shop manager program, as well as relaunch the platform with a new look and name.
Founded by Chris Tinsley (CEO) Harry Rein and Tiffany Lopinsky, ShopMy intends to simplify the monetization process for creators who frequently share their product recommendations over social media by offering access to millions of commissionable products and using a data-driven approach to connect brands with creators who love their products.
Creators can monetize from over 40,000 sites and participate in collaborations and receive gifted products from any of the over 200 subscribed brand partners. Through the platform creators have complete transparency into their performance- clicks, engagement, orders and related data points are all easily accessible for every product and brand they recommend.
Creators currently on the platform include beauty and fashion creators, as well as celebrity and media, including Olivia Palermo, Gucci Westman, Marianna Hewitt, Stephanie Shepherd, Dr. Shereene Idriss, Ash K Holm, Katie Jane Hughes, Sean Garrette, Dr. Simon Ourion and more. The creators make commission through a lucrative affiliate program, with brands offering between 10-40% commission rates on products sold through their shelf. The monthly earning opportunity on the site for experts is currently $35K+ and increasing as the platform’s audience expands.
Brand and Retailer partners include many industry leaders such as Westman Atelier,…