Six US affiliate companies have joined forces to create a new group called the Responsible Gambling Affiliate Association (RGAA), dedicated to “nurturing an environment where affiliates can serve the commercial needs of the regulated online gambling market.” The RGAA was launched by Better Collective, Catena Media, Gambling.com Group, oddschecker Global Media, Spotlight Sports Group, and XLMedia.
Six US IGaming Affiliate Companies Form New Trade Association
The RGAA says its mission is to champion responsible gambling marketing and advertising practices, empower gambling affiliate companies to influence sensible regulation, and protect consumer interests, while effectively participating in the market.
Six US IGaming Affiliate Companies Form New Trade Association
The association says its initial members have recognized that affiliate marketing providers must participate in broader industry initiatives in the US to advocate for sensible advertising regulation “that balances consumer protection and the practicalities of digital advertising.”
Six US IGaming Affiliate Companies Form New Trade Association
Although gambling affiliates are subject to significant regulation, there is potential for further improvement in elevating the standards of the affiliate marketing sector, the association said. The President of the RGAA will be announced at a later date.
Six US IGaming Affiliate Companies Form New Trade Association
Six US IGaming Affiliate Companies Form New Trade Association
As a trade association, the RGAA will focus on five pillars:
Six US IGaming Affiliate Companies Form New Trade Association
Promotion of competitive gambling markets, emphasizing the importance of open and competitive online gambling markets to ensure consumers can access a diverse selection of modern online gambling services.
Industry education through developing an upcoming slate of initiatives to heighten visibility and generate greater recognition within the gambling sector for gambling affiliates, including inviting additional businesses to join in time.
Consumer protection, empowerment, and choice that steers consumers toward their locally licensed and regulated options, promoting greater…
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