MAMUN M. ADIL: What led to the establishment of Savyour in August 2020?
UMAIR GADIT: After the first Covid-19 lockdown, a lot of small stores approached us – some of them had either closed down or had experienced substantial losses – and they did not know how to reach their customers digitally. This is when we realised it was the right time to launch Savyour. I have been involved with technology-based organisations for 12 years, so I am quite familiar about how to grow businesses digitally and I saw a huge gap within Pakistan’s digital landscape. Retailers really do not have too many marketing channels available to promote themselves at no upfront cost. They can advertise on Google or Facebook, but not every business can afford to do so or has the right talent available in the required numbers. It is this gap that can be bridged by affiliate marketing, which is what Savyour does. This was also another reason behind our establishment; we are Pakistan’s only affiliate marketing and cashback platform and these are our USPs.
“Spending $1 On Affiliate Marketing Ends Up Giving Four Or Five Times The Return”
MMA: How has Savyour grown since 2020?
UG: We now have over 120 team members in Karachi and smaller teams in Islamabad and Lahore, as well as a presence in over 200 cities with over 450 partner brands on board – organisations such as Daraz, Foodpanda, Krave Mart and Reckitt Pakistan – and we work across eight categories (Beauty, Fashion, Health, Electronics, Food, Grocery, Marketplaces and Travel). Although we have big names on board, more than 80% of our retailers are MSMEs [micro, small and medium enterprises]. This is important to us, because part of our vision is to uplift such organisations.
“Spending $1 On Affiliate Marketing Ends Up Giving Four Or Five Times The Return”
MMA: Why is this important?
UG: If you look at countries like Singapore, their economies are strongly supported by MSMEs, and we believe that we can really help such companies in Pakistan to…
“Spending $1 On Affiliate Marketing Ends Up Giving Four Or Five Times The Return”
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“Spending $1 On Affiliate Marketing Ends Up Giving Four Or Five Times The Return”
“Spending $1 On Affiliate Marketing Ends Up Giving Four Or Five Times The Return”
“Spending $1 On Affiliate Marketing Ends Up Giving Four Or Five Times The Return”
“Spending $1 On Affiliate Marketing Ends Up Giving Four Or Five Times The Return”