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Spotlight on the StarSports affiliate program offering partners unique values for customers in the UK

We sat down with bookmakers, StarSports, for an insight into what makes them tick and what makes their affiliate marketing program so attractive to UK customers.

  1. Tell us a bit about StarSports as a brand and what you offer to customers that sets you apart from other UK-based operators.

Star Sports is the UK’s largest independent bookmaker, with a proud history of maintaining the traditions of bookmaking. Where other brands limit their customers, we continue to lay the biggest bets in the industry, while ensuring that we adhere to our Social Responsible Gambling commitments.

  1. Why have you chosen to segment your targeting to offer a proposition that’s best suited to high-value players?

The choice to tailor our proposition has been taken for a number of reasons. One of the main ones is that our customers can expect a high quality of customer service with us, rather than being a faceless betting experience. Our customers have the ability to speak directly to our trading team to place their bets, we’re also one of the few bookmakers still running a telephone betting service, something that allows us to form relationships with our high-value players who may have specific needs.

  1. How do your partners segment their promotions to ensure they are reaching the right kinds of customers in the HNW marketplace?

Our partners can segment their promotions by ensuring they’re pushing the offers we have available that are most appropriate to HNW individuals. Whilst we do have offers that appeal more to the mass market, many of our promotions are there for HNW individuals to enjoy – if affiliates make themselves familiar with those promotions, then they’ll be able to best choose which are most attractive to the kind of customers we’re looking to acquire.

  1. What are the top things you look for in a partner before…


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