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Spykar to increase its focus on influencer and digital marketing, says Sanjay Vakharia: Best Media Info

Sanjay Vakharia

Spykar, the homegrown denim wear brand in India, has carved out a special place for itself in the country and is giving a tough competition to international brands like Levi’s. The brand is said to be one of the fastest-growing in the country.

Sanjay Vakharia, CEO, Spykar, spoke to about the brand’s plans in 2023 and also revealed other details about their strategy for reaching out to consumers. 

“We want to become the second-largest brand in denim in India, we are currently oscillating between number two and number three. 2023 will be an important year for us to get into that space. Spykar has a very unique place in India, it is probably the only brand that offers denim as ‘fashion’. The rest of the denim brands actually are vying for the ‘classic denim’ space. These guys actually fight with each other for the consumers. Whereas Spykar has a very unique positioning with respect to its consumers,” stated Vakahria. 

Marketing plans in 2023 

According to Vakharia, the brand will focus on content marketing and creating on-ground IPs to attract audiences this year. 

“Spykar is one of the largest offline denim players with a significant presence as far as retail stores are concerned. It’s a two-pronged strategy for Spykar; as far as our mediums are concerned. One is to speak to our audiences who are younger through digital, and to the existing audience who has experienced Spykar first-hand through our retail outlets.” 

“We will be doing a lot of affiliate marketing besides social media. We are going to go a little stronger and more bullish on creating on-ground properties and IPs for the brand. We’ll have a 360-degree campaign built around certain properties…


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