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Startup Entrepreneur’s Guide On How To Grow Your Brand With Influencer Marketing

By Yulia Aslamova, Head of Asia, DRIM- India’s 1st performance-based influencer marketing platform.

If you’re a startup chasing that million-dollar dream, then you’ve got to have this key marketing medium in your mix. Influencer marketing today is a terrific tool to skyrocket your sales and boost business recognition. Unlike traditional advertising strategies, influencers can convey a sense of authenticity that can motivate their followers, who reflect your target market, to seek out the company for themselves. In contrast to influencer marketing in 2017, in the modern day world, it entails much more than just securing the endorsement of people with sizable social media followings, as everything today is performance- and purpose-driven. According to a report by Statista, nine billion Indian rupees were spent on influencer marketing in India as of 2021. Over the subsequent five years, it was expected to expand at a compound annual growth rate of 25%. A 22 billion Indian rupee market value was predicted for the sector by 2025.

Let’s dive deeper into how you can grow your brand using influencer marketing.

Create an army of affiliates led by influencers

Micro influencers are the fastest growing sales channel. Use them wisely in your marketing mix to reap the maximum benefits. Micro influencers particularly prove great when used as affiliates, owing to the very niche and highly engaged follower base. As affiliate marketing is intended to direct customers to a brand’s website so they may make a purchase, a number of brands have started their small business and startups with only affiliate marketing. Micro-influencers can join an affiliate marketing network and start promoting products, receiving a cut of every sale made by anyone they refer. Not only a marketing tagline or sponsor notice will be added to your…

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