Marketing decision makers say they will be investing more in creator marketing and connected TV in 2024, according to LTK’s Next Wave Marketing Study. Creator marketing, connected TV, paid search, paid social and digital retail media are set to be high on the marketing investment agenda in 2024, according to LTK’s Next Wave Marketing Study…
Tag: decision makers
The Elevate Summit Vol 2: The CMO’s Playbook
Continuing our Christmas hits in affiliate marketing, we’re looking at another great take from our Elevate Summit: how performance marketing is being adopted into brand management structures. Featuring insights from panel members, Helen Southgate from Acceleration Partners, Stephanie Harris from PartnerCentric, Seb Bardin from Unilever, and Matt Frary from The Partner Agency. This panel of…