ALTOONA — A couple of hours before first pitch, it’s easy to see the appeal of PNG Field, home of the Altoona Curve. On a gorgeous June afternoon under clear skies, the Allegheny Mountains rise south of the Blair County ballpark, which is bookended by wooded hillsides. Over the right-fielder’s shoulder sits the Skyliner rollercoaster,…
Tag: director
Dr. Kshitij Adhlakha’s Journey in Cybersecurity, Blockchain, and Affiliate Marketing
Share Tweet Share Share Email Dr. Kshitij Adhlakha is a highly innovative and experienced entrepreneur who has made remarkable strides in the fields of cybersecurity, blockchain technology, and affiliate marketing. With a strong emphasis on security, Dr. Adhlakha has successfully founded and led ventures such as Secugenius, Harksh Technologies…
The Wheel Group Names Jill Hepp as Marketing Manager
The Wheel Group (TWG) announced that industry veteran Jill Hepp has joined the company as marketing manager. In her new role, Hepp will further develop TWG’s growing position in the automotive aftermarket and lead its growth across its multiple brands, TWG said. “Jill’s deep breadth of experience in marketing positions at multiple leading companies and…
DTC brands are investing in affiliate marketing
Publishing realities Publishers are seizing on affiliate marketing to make up for lost traditional ad revenue. “You have major media houses who’ve lost revenue in traditional digital ad buys having to shift to affiliate marketing,” said Blagica Bottigliero, who was most recently the director of affiliate marketing at JEB Commerce and has worked with brands…
Clarion Gaming’s ICE London and iGB Affiliate London shortlisted at Association of Exhibition Organisers awards
Clarion Gaming’s renowned gaming event ICE London and sister show iGB Affiliate London have been shortlisted in the Association of Exhibition Organisers (AEO) annual Awards. The winners will be announced at the annual Awards ceremony taking place on June 16 at the Grosvenor House, Park Lane, London. Described by Clarion as “the Oscars for the events industry,”…
How GQ and The Indy are boosting revenue
Affiliate marketing is an increasingly important part of the revenue mix for many publishers post-Covid. Of 65 publishers surveyed in 2022 by content monetisation platform Skimlinks and industry title Digiday, 74% said they used affiliate sales to bring in diversified revenue. Affiliate marketing, which falls under e-commerce, allows publishers to earn a commission from promoting…
Influencer marketing is using affiliate marketing tactics
Influencer marketing is going through a reevaluation by brands that are eager to track the financial success of what has long been measured by followers, likes, comments and shares. To this end, brands are increasingly shifting their influencer strategies to integrate sales-based payment models rather than simply paying flat fees to creators. Though affiliate marketing…
Rakuten Advertising Launches An Affiliate-Inspired Take On Publisher First-Party Data Tech
Affiliate marketing has long existed in its own strange silo. It can’t be targeted to specific users and it’s tough to sell on a CPM basis, which means programmatic is an awkward fit. But, increasingly, the marketers who control affiliate investments are also buying CTV, social media and search. And “they’re accustomed to being able…