Share Tweet Share Share Email Welcome to the future! We are living in a time where technology is transforming every aspect of our lives, including the way we do business. And one area that has undergone a remarkable revolution is affiliate marketing. In 2024, technology has become the driving…
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Revolutionising affiliate marketing in the era of influencers, ET BrandEquity
Affiliate marketing spends in India are estimated to be Rs 2500 crore in FY 2023, constituting eight percent of the overall digital marketing spend, according to the State of Digital Marketing in India report. Despite the popularity of affiliate marketing, the model presents its own challenges, such as onboarding and managing affiliates, high commission fees,…
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