The global affiliate marketing industry is expected to double in size within the next five years. Industry experts say it will exceed 50 billion US dollars in 2028. Every dollar spent on affiliate marketing brings businesses an average ROI of 6.50 US dollars.
How To Manage Affiliate Marketing Tools Effectively? SOFTSWISS Shares Research Results
GZIRA, Malta, Jan. 30, 2024 /PRNewswire/ — Effective affiliate marketing relies on software that streamlines its management. SOFTSWISS, a technology company with 15+ years of experience in iGaming, systematically monitors market trends and audience preferences.
How To Manage Affiliate Marketing Tools Effectively? SOFTSWISS Shares Research Results
In Q4’23, Kantar, the world’s leading analytics agency, conducted a client satisfaction survey for SOFTSWISS’ affiliate marketing tool, Affilka. Based on its results, SOFTSWISS provides insights into the pivotal aspects of affiliate marketing software, both functional and emotional.
How To Manage Affiliate Marketing Tools Effectively? SOFTSWISS Shares Research Results
How To Manage Affiliate Marketing Tools Effectively? SOFTSWISS Shares Research Results
Affiliate Marketing Insights
How To Manage Affiliate Marketing Tools Effectively? SOFTSWISS Shares Research Results
Main Aspects to Consider When Choosing Affiliate Software
How To Manage Affiliate Marketing Tools Effectively? SOFTSWISS Shares Research Results
According to the survey, the most important functional characteristics to consider when choosing an affiliate marketing platform include:
- Fast business communication
- Uninterrupted operation of the product and referral links
- Fast and high-quality resolution of operational issues
- Availability of functionality that satisfies key business needs
- Fair pricing
While analysing emotional attributes that impact the choice of software, the respondents noted the following lineup:
- Long-term and reliable partnership
- Top-level service
- High professionalism and expertise of managers
- Services and products that meet the company’s needs
- Secure solutions
For those involved in affiliate marketing, it is crucial to take note of the reasons respondents gave for terminating cooperation with their previous partners. The main reasons include slow business communication (30% of respondents), lack of functionality (27%), lack of regular…
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