Mathew Ratty, co-founder and chief executive officer at TrafficGuard, has been testing Google’s next-gen buying platform – he’s worried fraudulent signals will corrupt the machine learning system. When Google announced Performance Max (PMax), it seemed like the answer to every marketer’s dream – drive marketing efficiency, performance and better ROI across all of Google’s channels,…
Tag: machine learning
Fraudsters Are Already Tricking Google’s Performance Max – What If It Got Worse?
Mathew Ratty, co-founder and chief executive officer at TrafficGuard, has been testing Google’s next-gen buying platform – he’s worried fraudulent signals will corrupt the machine learning system. When Google announced Performance Max (PMax), it seemed like the answer to every marketer’s dream – drive marketing efficiency, performance and better ROI across all of Google’s channels,…
Affiliate Marketing Blogs 2023: Tips, Pitfalls, and the Future | Blackcore Affiliate
Learn how to succeed in affiliate marketing and monetize your online platforms. Find out key players, steps to get started, tips for success, and avoid common pitfalls. Stay updated on the latest trends and tools to maintain a competitive edge. Best wishes on your affiliate marketing journey!
Affiliate Marketing Communities: The Impact of Financial Markets in 2023
Discover the impact of financial markets on affiliate marketing in 2023. Learn how inflation and stock market volatility can actually benefit affiliate marketers, and why trust and AI technology will play a crucial role in the industry. Find out how affiliate marketing can thrive even during an economic recession. Boost your affiliate business with Spark, an all-in-one affiliate marketing education platform from ClickBank.
Advertise Purple Releases 2023 Marketing Trends Report
Advertise Purple Santa Monica, California, March 21, 2023 (GLOBE NEWSWIRE) — Advertise Purple is a leading market affiliate management agency with an experienced team of award-winning account managers, data scientists, and media buyers. The company has helped clients succeed through close affiliate relationships, proven strategies, and affiliate management tools. With data from the company’s proprietary…
The Trade Desk Tests Its Agency Legacy; Google’s Agency Relationships Change, Too
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade Punches In 2016, The Trade Desk cracked open the DSP market by sticking with agencies. DSPs such as Turn and TubeMogul attempted to go brand-direct but were dropped by agencies and AppNexus, the top dog DSP at the time, refashioned itself as…
AnyTrack Launches Multichannel Ad Tracking and Attribution Tool for eCommerce, Lead Generation, and Affiliate Marketers
Advertising is critical for attracting customers and increasing sales. However, optimizing ad campaigns to generate traffic and leads can be a daunting task for marketers as they make or break business growth and profitability. And as the era of digital marketing continues to evolve, companies left and right are scouring for the most cutting-edge solutions…
A New Self-Serve Advertising Platform will Change the Digital Marketing Industry
Meet an innovative advertising platform developed with the latest technologies in the digital marketing world – OnClickA. QUEENSLAND, AUSTRALIA, January 13, 2023 /EINPresswire.com/ — OnClickA is a performance-driven global self-serve ad network. OnClickA helps marketers reach new quality leads and get conversions worldwide. It is a new advertising platform that centers on performance marketing to…