21 December 2023 – The International Olympic Committee (IOC) today announced that Trendyol, as an Alibaba affiliate, has become an official e-commerce services partner in Türkiye, with products becoming available in 2024 in selected territories. Founded in 2010, Trendyol is the leading e-commerce platform in Türkiye, and one of the top platforms in the world. Its agreement…
Tag: managing director
Ryvalmedia launches affiliate specialist unit
Pooja Aggarwal and Joseph Pardillo. Ryvalmedia Melbourne managing director Joseph Pardillo has expanded the agency product offering with the launch of a media partnerships and affiliates unit. Pooja Aggarwal has been appointed to a newly created role, client partnerships and affiliates lead, effective immediately. The affiliates capability will complement Ryvalmedia’s digital-first offering, leveraging its communications experience to drive new streams…
YouTube Shifts Focus to Social Shopping With Shorts, Affiliate Links
Social shopping has begun to take form on YouTube, from shorts to live videos. Last month, YouTube launched the ability for some creators to make money through affiliate links. Shopping efforts are a main focus for the platform this year. Social shopping has emerged this year as a major focus for YouTube. At VidCon, the…
Panasonic Influencer Affiliate Program takes off successfully
Dubai, United Arab Emirates: Panasonic Marketing Middle East & Africa (PMMAF) has revealed the successful conclusion of the inaugural edition of the Panasonic Influencer Affiliate Program (PIAP), the company’s latest initiative in which Panasonic partners with social media influencers to promote increased engagement with its customers, while empowering more consumers to Create Today. Enrich Tomorrow. PIAP…
Rakuten Advertising Launches An Affiliate-Inspired Take On Publisher First-Party Data Tech
Affiliate marketing has long existed in its own strange silo. It can’t be targeted to specific users and it’s tough to sell on a CPM basis, which means programmatic is an awkward fit. But, increasingly, the marketers who control affiliate investments are also buying CTV, social media and search. And “they’re accustomed to being able…
iGaming affiliates news | Affiliate education focus at CasinoBeats summit
Affiliates will be able to enhance their understanding of the operations and best practices in the sector at the CasinoBeats summit, held between May 23-25 in Malta. An Affiliation track, taking place on May 25 at the InterContinental Hotel in Malta, will explore topics such as better data adoption for affiliates, platform strategies for casino…
Affiliate potential for Northern agencies is huge, says new Awin UK MD Prolific North
The new UK managing director of Awin says that Northern agencies are only “dipping their toes in the water” with affiliate marketing as she predicts continued growth in the sector. Rosalyn Berrisford has recently stepped up from Client Partnerships Director to take over as Regional Managing Director for the UK and Benelux region at the…
Global Expansion Becomes More Attainable With Affiliate Marketing At The Helm
Woman Shopping Online AdobeStock_178368091 Global borders are blending – with social media connecting people from all corners of the world, international content becoming more accessible through streaming, and online retail bringing new brands and products to new markets. But exactly how can brands take advantage of this global trend? Anthony Capano, managing director at Rakuten…