NOTE: New York Sports Day’s parent company, Catena Media, has sports betting affiliate marketing arrangements with operators. New York’s sports betting market has rapidly grown into the largest in the United States. The cost of doing business is high, but sportsbooks have relied on affiliates to assist in acquiring customers. A recent decision by the…
Tag: Massachusetts
Sports betting industry abuzz over marketing rules
Patrons place sports bets at kiosks at Encore Boston Harbor casino in Everett. BOSTON – The sports betting industry is on one side, the attorney general’s office is on the other, and in the middle are the Mass. Gaming Commission regulators who will soon have to decide whether to allow certain marketing arrangements in Massachusetts….
Better Collective to launch in Massachusetts after affiliate ban lifted
Better Collected has announced its intention to launch in the state of Massachusetts, coming after the state regulator agreed to overturn a ban on affiliates. On 10 March, online sports betting will become legalised in the state. Ten sportsbooks have already received licences to operate web and mobile sports gambling. The Denmark-based affiliate will launch…
iGaming affiliates news | Better Collective ready to ‘educate’ in Massachusetts
Better Collective is poised to enter Massachusetts after the state waived its decision to prohibit affiliate marketing. The Bay State’s Gaming Commission reversed its original ruling in a meeting earlier this week, allowing for CPA and revenue sharing deals. Marc Pedersen, CEO of Better Collective US, said: “For us as a group, we are excited…
Massachusetts overturns affiliate ban in regulation
The Massachusetts Gaming Commission (MGC) has announced that it will overturn the ban on affiliates that was created in the state’s regulation. In its open meeting today (23 February), the MCG agreed to replace the existing language in its regulation, which currently bans affiliates from the market by prohibiting cost per acquisition (CPA) and revenue…
Sharplink Gaming Launches 15 US State-Specific Affiliate Marketing Sites to Deliver Players Directly to Sportsbook and Casino Partners
MINNEAPOLIS, MN / ACCESSWIRE / November 1, 2022 / SharpLink Gaming Ltd. (NASDAQ:SBET) (“SharpLink” or the “Company”), a pioneer of targeted, data-driven user engagement and conversion solutions for the U.S. sports betting and iGaming industries, today announced that it has launched 15 state-specific affiliate marketing websites. These state-specific domains are designed to attract, acquire and…
SharpLink launches 15 state-specific affiliate marketing websites in the U.S.
Online gaming engagement and conversion solutions provider SharpLink Gaming announced Tuesday that it has launched 15 state-specific affiliate marketing websites. These state-specific domains are designed to attract, acquire and drive local sports betting and casino traffic directly to the company’s sportsbook and casino partners that are licensed to operate in each respective state. The 15…