In today’s cutthroat business landscape, companies struggle to stand out amidst fierce competition. While marketing aims to convince the public of a brand’s excellence, public relations takes a disruptive approach. By leveraging external influencers to validate and endorse the brand, public relations challenges the notion of incompatibility with marketing. Karla Jo Helms, the visionary founder…
Tag: public relations
What Is Paid Media: Types & Examples
The term ‘paid media’ is commonly used in the marketing industry. Some use the term paid media interchangeably with PPC advertising, but oftentimes it relates to a broader advertising scope. This comprehensive guide will teach you what paid media is (and what it isn’t), the difference between different media types, and offer in-depth examples. What…