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Tag: Walmart
Rakuten Advertising Launches An Affiliate-Inspired Take On Publisher First-Party Data Tech
Affiliate marketing has long existed in its own strange silo. It can’t be targeted to specific users and it’s tough to sell on a CPM basis, which means programmatic is an awkward fit. But, increasingly, the marketers who control affiliate investments are also buying CTV, social media and search. And “they’re accustomed to being able…
Retail Media will add Fuel to the Fire for M&A in AdTech
If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. Those sponsored positions are what are now known as retail media, which has become the third-largest U.S. digital advertising channel after paid search and paid social campaigns. Even more impressive, eMarketer expects it to nearly double, from $31…
Instagram shutters its native affiliate program, but interest in partnerships remains strong | Sponsored Content
Instagram recently ended its native affiliate marketing program. When the program was first introduced back in June 2021, it was billed as one of many in Meta’s latest lineup of features for content creators. The sudden move to sunset the fledgling opportunity translates to a conflicting change of course for Instagram, whose parent company is…
Aweber Incorporates New Technology To Help Small Businesses Reach Their Goals
How To Do Email Marketing Automation The Right Way You can create visually stunning emails at no cost with Aweber. 99% in-boxing rate makes Aweber one of the email marketing platforms for small businesses. Automation is cost-cutting by tightening the corners and not cutting them.” — Haresh Sippy SACRAMENTO, CA, UNITED STATES, November 8, 2022…