Said Shiripour is an Iranian-German entrepreneur, and the CEO and Founder of Software as a Service, EZFunnels.
The Blue Ocean Of Affiliate Marketing
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The Blue Ocean Of Affiliate Marketing
The only way to beat the competition is to stop trying to beat the competition. The concept of Blue Ocean Strategy suggests that “cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.” This perfectly describes the competition in mainstream affiliate marketing niches like consumer goods and the “make money online” niches.
The Blue Ocean Of Affiliate Marketing
The rise in SaaS adoption presents an opportunity for a blue ocean market–an uncontested, growing market with a greater chance for success, fewer risks and increased commissions for affiliates.
The Blue Ocean Of Affiliate Marketing
You might be asking, are SaaS affiliate programs worth it? How exactly is promoting SaaS as an affiliate a better deal? As a founder and CEO who built their business around online and affiliate marketing, here are my top four reasons you should take advantage of this opportunity.
The Blue Ocean Of Affiliate Marketing
1. Demand exceeds supply in the blue ocean SaaS market.
The SaaS market is growing by 18% each year. Thanks to Covid and the changes it brought to how businesses operate now, SaaS adoption keeps growing exponentially.
The Blue Ocean Of Affiliate Marketing
Despite the growing market, as it is common with startups, most SaaS fail in the first two years. According to a CBI report, the top-most reasons are market problems—inexperience in market penetration, poor product-market fit and running out of money for marketing.
The Blue Ocean Of Affiliate Marketing
In finding their way around these market issues, I see founders are increasingly setting up SaaS affiliate programs. This helps them reach their target audience easily and at almost zero upfront cost. However, due to the seemingly complex nature of SaaS products, most affiliates stick to the traditional affiliate marketing niches.
But for affiliates that dare (and…
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