And we’re back with another Affiliate Marketing podcast. This week, Lee-Ann is talking about all things tech and their effects on the affiliate marketing industry with her guest, Tricia Meyer. This Executive Director of Performance Marketing Association, its friends call it PMA, is offering her insights into online tools like toolbars and extensions, the rise of Slack, and the controversial introduction of AI-generated content.
Listen in here to get the full experience.
What tech advancements might have in store for the affiliate marketing industry
Lee-Ann and Tricia ended up diving into a lot of topics that surround the current advancements on the internet, including Slack, the Metaverse, and AI-generated content. And things got pretty interesting. Take a look at the insights from the podcast that indicate what we’ll see in the future of affiliate marketing.
The Metaverse has been said to change everything. It’ll change how we use the internet on its most basic level. It’ll change how we game, how we work, and, as we’ve explored, how we’ll advertise. But Lee-Ann is thinking about the branding side of things.
Lee-Ann said: “The metaverse hasn’t even launched, like properly launched, right? There’s, there’s a lot of Metaverses. So, how do you protect your brand there and how are you going to make sure that partners are representing your brand properly? So, this kind of stuff is happening like day to day, and it’s changing day to day.”
Toolbars and extensions
While discussing how brands can improve business websites and, crucially, the user experience, Lee-Ann and Tricia got onto the idea of new extensions and toolbars.
Tricia pointed out: “There’s with all of these different opportunities, these different technologies that are great for the consumers and new…