- TikTok is in the early stages of testing an affiliate program for US creators via its Shop product.
- Creators earn a commission for promoting products through videos, livestreams, and their profiles.
- Rates are set by sellers, with one offering a 20% commission on sales.
TikTok is beginning to pay US creators a commission for promoting products on its app through its new TikTok Shop program, a company spokesperson confirmed to Insider.
TikTok Is Quietly Rolling Out An Affiliate Program For US Creators
Creators in the affiliate program can post videos or livestreams that feature items for sale, such as a neck massager or frying pan, in exchange for a commission on the sales they drive. Affiliate marketing is a common revenue driver for influencers, who typically can earn commissions between 1% and 20% from sales.
TikTok Is Quietly Rolling Out An Affiliate Program For US Creators
For instance, in one TikTok video, content creator Max Milton highlighted a $29 notebook from retail brand Revolve, which was an early participant in TikTok Shop’s US rollout. Affiliate-enabled TikTok posts are labeled “eligible for commission,” similar to TikTok’s “paid partnership” tag that appears at the bottom of promotional videos.
TikTok Is Quietly Rolling Out An Affiliate Program For US Creators
Creators can also link to products in a separate “showcase” tab on their TikTok accounts. Milton’s followers can click on an individual product, such as a $25.10 Teckin LED light strip, to make a purchase via the TikTok Shop user interface.
TikTok Is Quietly Rolling Out An Affiliate Program For US Creators
Other influencers are also experimenting with TikTok’s test of affiliate and other shopping tools. In one example, Jess Val Ortiz, a creator with 9.4 million TikTok followers, partnered with Revolve in March to promote a live-shopping stream that showcased the brand’s “affordable” outfits, according to a video Ortiz posted on March 24 — it includes an “eligible for commission” label and links to a Revolve…
TikTok Is Quietly Rolling Out An Affiliate Program For US Creators
..
TikTok Is Quietly Rolling Out An Affiliate Program For US Creators
TikTok Is Quietly Rolling Out An Affiliate Program For US Creators
