Many influencers earn money when their followers buy recommended products through affiliate links.
Creators get commissions from the sales made when followers use these links.
Insider is highlighting the top 9 affiliate-marketing networks influencers use.
Influencers get their title in part because they influence the lifestyles and purchasing decisions of their followers. For many, that influence has translated into cash from both brand sponsorships and affiliate marketing.
Over the last decade, a robust network of affiliate-marketing platforms has developed.
Here’s how it works: When an influencer, blogger, or publisher shares links to products, they can use affiliate links; followers can spot these links in Instagram Story “swipe-ups,” link-in-bio landing pages, or the comments below YouTube videos.
Any sales those unique links drive are tracked, and the person who shared the link receives a commission from those sales.
For emerging or smaller creators — referred to as “nano” or “micro” influencers, who typically have between 1,000 and 100,000 followers — affiliate marketing is often the first step toward monetizing their social influence.
Influencers typically earn between 1% and 20% commissions from these sales, but the exact rate varies by platform and brand. For instance, retail programs for fashion brands often offer a lower rate compared to those of rates software or investing companies, according to industry professionals.
Kara Harms, a full-time travel-and-lifestyle creator with 78,000 Instagram followers, said affiliates have played a crucial role in her business since she started blogging about seven years ago.
“There’s a very low barrier to entry to using affiliate programs,” Harms told Insider in an…