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Top Ways to Make Money As a Content Creator, According Influencers

  • Content creators can earn money in many ways.
  • From partnering with brands to teaching online courses, creators can build multiple income streams.
  • Insider spoke with influencers about how to make money as a creator on social media.

In the past few years, earning money as a content creator and building an influencer career have become more accessible.

Creators on platforms like YouTube, TikTok, and Instagram are now earning six figures or more annually through a variety of income streams.

How much creators earn can depend on factors like follower count, audience engagement, and type of content they post. But it’s now possible for creators with smaller followings to make consistent and lucrative income by building a personal brand on social media. And as the creator economy has matured, the ways influencers can make money have multiplied.

Personal finance YouTuber Reni Odetoyinbo, for example, has built seven income streams with just 19,000 YouTube subscribers, and has made up to $34,000 a month throughout 2022. (Read more about how she built her business.)

Here are 11 common ways influencers earn money, based on conversations with dozens of industry insiders.

Brand deals

Partnering with brands for sponsored content is the most widespread way for creators to make money. 

Depending on the size and engagement of an influencer’s following, they can get paid hundreds of thousands of dollars (or even millions) to advertise products or services.

But it’s not just influencers with millions of followers who can monetize their content this way.

Micro influencers — those with less than 100,000 followers — can be especially appealing for companies, as they often…


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