Table of Contents
- Affiliate Marketing How-To: How to Make Big Commissions with High-Ticket Affiliate Marketing
Affiliate Marketing How-To: Make Big Commissions With High-Ticket Affiliate Marketing
Affiliate Marketing How-To: How to Make Big Commissions with High-Ticket Affiliate Marketing
Introduction
In this article, I will guide you through the world of high-ticket affiliate marketing and teach you how to make big commissions. High-ticket affiliate marketing involves promoting products or services that offer large payouts, typically above $100 and sometimes even reaching five figures. With high-ticket affiliate marketing, you can earn more money from fewer sales compared to traditional affiliate marketing. However, it is important to note that conversion rates may be lower in this type of marketing.
Affiliate Marketing How-To: Make Big Commissions With High-Ticket Affiliate Marketing
What is High-Ticket Affiliate Marketing?
High-ticket affiliate marketing refers to the promotion of products or services that come with substantial payouts. These payouts are considered “high ticket” when they exceed $100 and can range up to five figures. This form of affiliate marketing allows marketers to earn larger sums of money with fewer sales. While it requires less traffic to make significant profits, conversion rates are typically lower.
Affiliate Marketing How-To: Make Big Commissions With High-Ticket Affiliate Marketing
High-ticket products or services include items such as insurance, loans, software, machinery, jewelry, electronics, and heavy metals.
Affiliate Marketing How-To: Make Big Commissions With High-Ticket Affiliate Marketing
Average Income in Affiliate Marketing
Studies have shown that the majority (~57%) of affiliate marketers make less than $10,000 per year. However, a small percentage of affiliate marketers (3.78%) earn over $150,000 per year, and an additional 7.94% make between $100,000 and $150,000 per year (according to research conducted by the Influencer Marketing Hub). Personally, I have made over six figures per year from high-ticket affiliate sales, and I am acquainted with others who have achieved the same level of success.
Affiliate Marketing How-To: Make Big Commissions With High-Ticket Affiliate Marketing
Let’s take a look at some specific examples of high-ticket affiliates along with their income:
Affiliate Marketing How-To: Make Big Commissions With High-Ticket Affiliate Marketing
- Affiliate Marketer A: $250,000 per year
- Affiliate Marketer B: $500,000 per year
- Affiliate Marketer C: $1 million per year
Finding High-Paying Affiliate Programs
One way to find high-ticket affiliate programs is through affiliate networks such as Commission Junction or ClickBank. These networks provide access to a wide range of affiliate programs. Here are a few examples of high-paying affiliate programs:
- Program A: 50% commission, with a minimum payout of $750 per sale
- Program B: Average commission of $250
- Program C: 5%-10% commission, with payouts ranging from $50 to $500 per sale, as well as 10% recurring monthly revenue
However, keep in mind that the highest-paying programs are often found through direct brand partnerships. These partnerships may not be advertised within affiliate networks. If you know of a high-ticket product or service that you believe in and want to promote, consider reaching out to the company to discuss a partnership.
Importance of Quality Products
Half the battle of succeeding in high-ticket affiliate marketing is finding a quality product that justifies its high price. You need to genuinely believe in the product you’re promoting. Trust is a crucial factor in convincing your audience to make a significant investment based on your recommendation. Building trust can be achieved through various methods, such as:
- Showcasing your expertise and experience in the industry
- Providing in-depth information about the product or service
- Demonstrating your own use of the product through video or written content
For example, Scott Adamson, the owner of The Wanderful, showcases his expertise in van life by including his personal experiences in his content. His “about” page features videos and information about his expertise and why his recommendations are reliable. Establishing your authority in this manner increases your chances of ranking higher in Google’s search results.
Leveraging Search Engine Optimization (SEO)
Search engine optimization (SEO) plays a crucial role in driving traffic to your affiliate marketing website. Backlinks are particularly important when it comes to SEO, as they contribute to your website’s overall ranking for specific keywords. Backlinks from authoritative sites can greatly impact your website’s E-A-T (expertise, authoritativeness, and trustworthiness).
For example, Forbes features a link to a high-ticket affiliate site, indicating its authority and relevance. If you currently lack backlinks, there are several tactics you can use to build up your backlink profile:
- Guest posting on relevant websites
- Collaborating with industry influencers
- Participating in industry events or conferences
- Creating valuable content that naturally attracts backlinks
Using Video to Build Trust
Videos can be incredibly effective in building trust with your audience. Visual content allows your viewers to see your face and perceive your expertise. Video can be utilized to promote products on social media, improve trust on your website, and even claim multiple spots in search engine results.
A well-known example of a high-ticket affiliate marketer utilizing video is Hobotech. He creates in-depth reviews of electrical components like solar power stations and batteries. His videos may not be the most polished or high-quality, but they are honest and comprehensive. Hobotech builds trust by explaining the product’s features in layman’s terms, extensively testing the batteries, and showcasing his expertise on camera. Videos like these significantly contribute to building trust and increasing conversion rates.
Broadening Your Keyword Strategy
When it comes to high-ticket items, targeting commercial-intent keywords related to product reviews or comparisons can be extremely competitive. These keywords may be difficult to rank for. Instead, consider broadening your keyword strategy to capture potential buyers at different stages of the purchase journey.
By covering topics of interest to potential buyers early on in their research process, you have the opportunity to build trust and potentially make sales before they even reach the buying research stage. For example, someone interested in purchasing a kayak may search for keywords like:
- “Different types of kayaks”
- “How to choose the right kayak”
- “Best kayaking locations”
By publishing content targeting these keywords, you can establish brand awareness and capture potential buyers’ attention from the start. This approach not only builds trust but also helps you bypass competition for highly competitive keywords.
Leveraging Multiple Touchpoints
It typically takes multiple touchpoints to convince someone to make a purchase, especially for high-ticket items. A touchpoint refers to any instance where someone interacts with your brand. It can include seeing your brand on a billboard or encountering your content on your blog. Research suggests that it takes anywhere from 28 to 62 touchpoints before someone decides to buy a product.
To maximize your chances of making a sale, aim to be one of the last touchpoints before the purchase. This can be achieved through various channels, such as creating valuable content for SEO, being active on social media platforms, and running retargeting ads. The more touchpoints you contribute, the more sales you are likely to generate.
Building a Sticky Brand
Building a strong brand presence is crucial in high-ticket affiliate marketing. Get your visitors to follow you on multiple channels and subscribe to your email list to stay at the top of their minds. The more engaged your followers are, the higher the chance of making high-ticket commissions. Consider offering exclusive content or discounts to incentivize followers to stay connected and engaged.
Promote Products You Believe in
Integrity is paramount in affiliate marketing. Avoid promoting products that won’t genuinely benefit your audience, even if they offer high commissions. The long-term success of your business depends on building trust with your audience. By only endorsing products that you truly find useful and valuable, you can earn the trust of your followers and increase your conversion rates.
Successful Examples of High-Ticket Affiliate Marketing
To provide further insight, here are three examples of high-earning businesses that have achieved success through affiliate marketing:
Marques Brownlee (MKBHD):
Marques Brownlee started his YouTube channel 14 years ago, creating reviews of computers. Over time, his channel has grown to over 16 million subscribers. Brownlee now earns both affiliate deals and sponsorships by reviewing high-ticket tech products such as phones, computers, camera gear, and VR. He has built trust with his audience by providing honest reviews and personally using the products he promotes.Simply Insurance:
Simply Insurance is a website specializing in insurance. Due to the high payouts offered by insurance companies for potential customers, this niche can be quite lucrative. What sets Simply Insurance apart is its custom landing pages specifically designed for different types of insurance. These landing pages have high conversion rates, making it easier to generate sales.BTOD (Beyond the Office Door):
BTOD is a blog that reviews expensive computer chairs and electric office desks. They provide extensive details and include self-taken photos and videos to prove their ownership and testing of the products. Their in-depth reviews build trust and help potential buyers make well-informed decisions.
Conclusion
High-ticket affiliate marketing can be a lucrative career path if you find a niche with expensive products and establish trust with your audience. Always prioritize honesty and integrity, showcase your expertise through videos, and broaden your keyword strategy to capture potential buyers at various stages of their purchase journey. By leveraging multiple touchpoints and building a strong brand, you can increase your chances of making big commissions with high-ticket affiliate marketing.