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Use Affiliate Marketing to Create a Loyal Audience

Opinions expressed by Entrepreneur contributors are their own.

In the ever-competitive travel and tourism sector, and now more than ever before, companies need to supercharge marketing efforts to drive traffic and achieve a competitive edge. One method I’ve found that produces reliable results is affiliate marketing. A robust travel affiliate network engages a dynamic team of influencers who will market your brand (with commissions earned from promoting a company and/or driving a sale), while giving you the opportunity to tap into their audience. It’s a mutually beneficial partnership that’s also cost-effective: you only pay for results.

When you partner with influencers who have a large following or a significant reach in your industry, they can significantly raise brand awareness, increase traffic to your site and lead to specific results: more sales. Just as importantly, when your affiliate puts your travel brand in front of their audience, your reach multiplies and you can grow your base of new customers by leaps and bounds. And because you only pay when a sale goes through, affiliate marketing can deliver a guaranteed return on investment. Here are some proven ways of using it create a loyal following.

Choose the right affiliates

Affiliate marketing allows you to leverage the power of influence to get people to buy from you, but for that to work you’ll need to have the right affiliates. A good one for your travel brand should have:

• Great rapport with their audience.

• An audience that’s interested in your brand/services.

• A vigorous following, engagement, views, site ranking and authority.

All these qualifications are important in ensuring that your efforts aren’t wasted. For instance, an affiliate with only ten followers or unique visitors a day won’t help you grow an audience base….

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