Brian Mechem is President and Co-Founder of GRIN, a leading Creator Management Platform.
Using Influencer Marketing To Drive ROI
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Using Influencer Marketing To Drive ROI
Marketing continues to evolve, and influencer marketing has emerged as one of the most effective ways for brands to become household names. The impact of platforms like Instagram, TikTok and Snapchat is being felt far and wide as immersive user-generated content becomes integrated with e-commerce efforts. As a leader of a creator management platform, I’ve seen firsthand how influencer marketing can drive your sales and, ultimately, your ROI.
Using Influencer Marketing To Drive ROI
Influencer Marketing Equals Brand And Content Creator Collaboration
Influencer or creator marketing puts individual, creator-made content at the center of specified marketing activity and is designed to bring creator audiences into contact with brands. Influencers can range from those who have thousands to millions of followers—from social media stars and celebrities down to nano influencers whose smaller followings can still hold sway with consumers.
Using Influencer Marketing To Drive ROI
As a brand, I recommend you use influencer marketing throughout the sales funnel—from content generation and brand awareness to bottom-of-the-funnel sales efforts that integrate things like discount codes and affiliate links.
Using Influencer Marketing To Drive ROI
By carefully selecting which creators you partner with, you can stay in sync with larger macro shifts in media and content consumption. We’re already a mobile-first society when it comes to e-commerce, and you can no longer count on reaching buyers through traditional media like TV, print or radio.
Using Influencer Marketing To Drive ROI
Today, people scroll their phones while watching TV, and the amount of time spent in social spaces via mobile devices has really changed the game. According to Insider Intelligence, time spent on mobile increased by an average of 31 minutes per adult in 2020 and is continuing to increase. This tidal wave of…
Using Influencer Marketing To Drive ROI
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