PI Live returned to the architecturally grand setting of Old Billingsgate in Central London with attendees from all walks of the performance, affiliate, and influencer marketing sector in attendance. It was certainly the place to be with over 2,000 attendees and guest speakers from a variety of backgrounds gathering to debate and discuss the most pressing topics being thrown at businesses right now and how these marketing channels can help.
Value And The Opportunity Of Affiliate Marketing: PI Live 2022
A big theme of the conference was the impact of the cost of living crisis on brands, businesses and audiences. We were thrilled to attend – to see what big insights we could unlock for the loyalty industry. Here are our key take-outs for loyalty marketers everywhere.
Value And The Opportunity Of Affiliate Marketing: PI Live 2022
#1. Offering real value is going to matter more than ever
Value And The Opportunity Of Affiliate Marketing: PI Live 2022
A key part of affiliate and performance marketing is driving sales and acquiring and retaining customers by promoting compelling value driven offers to engage existing or attract new customers.
Value And The Opportunity Of Affiliate Marketing: PI Live 2022
We will see these types of promotions and rewards become even more key over the coming months as we navigate turbulent economic times, consumers will be looking for extra value wherever possible. Offering good value rewards will be key over the coming months as consumers turn to brands for tangible value to help them through tough times. Experts from Three Mobile, The Body Shop, and PayPal all confirmed that value-driven rewards are something that should be firmly in the marketing mix currently.
Value And The Opportunity Of Affiliate Marketing: PI Live 2022
Brands from across the days also flagged that the value offered needs to be very real and very tangible. Consumers are giving promotions and rewards more scrutiny, due to the cost-of-living crisis. They are really checking as to how much value brands are actually offering them. This is a key time to be…
Value And The Opportunity Of Affiliate Marketing: PI Live 2022
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Value And The Opportunity Of Affiliate Marketing: PI Live 2022