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Valuedynamx Partners with Plink to Enhance Cash Back Programs Offered by Financial Institutions

Partnership has already processed over 2.5 billion anonymized transactions, allowing Plink to identify more than 100,000 US merchants through the data

BOSTON, MA / ACCESSWIRE / December 15, 2022 / Valuedynamx, the leading provider of global loyalty commerce and personalized offer networks, today announced a new partnership with Plink, an online platform that enables small businesses to create and grow commerce transactions with targeted customers right in their own neighborhood. The partnership offers an extension of the already dynamic Valuedynamx marketplace that enables financial institutions (FIs) of any size to identify the merchants that matter most to their cardholders and include those relevant merchants as a cornerstone of their cash back programs.

Community banks and credit unions now compete for digital engagement against more savvy fintechs, so they have to maximize their data and digital banking infrastructure to provide more relevant, daily value to their banking customers. The partnership between Valuedynamx and Plink is timely as consumers and businesses expect to experience strained budgets as they head into the holiday season amidst the threat of a recession. It is the first program to seamlessly tie together a digital presence for the merchant – inclusive of consumer data to create an anonymous closed loop between each merchant and the cardholder.

“More than ever, financial institutions want to demonstrate their commitment to the customer by rewarding them for frequenting their favorite local businesses,” said Mitch Jacobs, CEO and Founder, Plink. “Our partnership with Valuedynamx puts financial technology to work to create a win-win between financial institutions, particularly for credit unions and community banks, and merchants.”

For many years, banks and credit unions have been investing in…

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