Well, we’re back! Happy New Year everyone! In the first episode of 2023, the Affiliate Marketing podcast is back. This week Lee-Ann is reminiscing over the lessons learned from 2022 and what to take into 2023.
Join us in the first of many podcasts as we go into 2023 and look back over the most valuable insights learned in the industry. Hopefully, they can lead the way into the future. We’re looking at a few of those insights here.
“Affiliate” is outdated
“Affiliate” is a term that has had its day. When you ask what an affiliate is, there are a lot of different answers to that question. On top of that, it doesn’t fully answer the question. Lee-Ann poses that the idea of an affiliate has gotten away from us.
Lee-Ann says: “Our industry is getting bigger and broader and the word ‘affiliate’ doesn’t do it justice anymore. As affiliate managers and practitioners of performance marketing, we need to keep up to date with every aspect of acquisition marketing across multiple channels – we need to employ a learning lead culture in our teams to keep moving skills forward.”
Mental health is important too
Now, more than ever, it’s important to look after our minds as much as our bodies. In an online industry, it’s easy to get overwhelmed, so a major lesson Lee-Ann and affiliate marketing is taking into the future is to look after yourself and your staff.
Lee-Ann stresses: “We work all kinds of crazy hours in digital, but work should NOT take over your life or define who you are. Affiliate Marketing is a highly stressful environment to work in and often I see affiliate managers working overtime to get things done, burning out and not being able to deliver the right service for partners because of overwhelm.”
People are what makes this industry great
Affiliates aren’t a link in a blog,…