What can AI marketing practices be used for? (with real life examples)
The honest answer: how long is a piece of string?
The beauty of AI is that its possibilities are near-endless (scary right?), which means that when it comes to deploying AI to enhance your marketing campaigns, it can be utilised in many different ways.
We’ve listed some of the beneficial ways for small businesses to use AI marketing:
One of the most time-consuming tasks for marketers can be creating content, in fact on average content marketers spend around 33 hours (82% of their working week) on content creation. As a small business time is of the essence, so using AI content writing software such as CopyAI can save time, and resources.
This has been the case for SEO agency Pearl Lemon, as PR specialist Mika Tomada notes:
“At Pearl Lemon SEO, we make use of AI marketing in content generation. This helps us create blog and website content at a much quicker pace plus, this is a brilliant approach for our business to produce more content without requiring a lot of time writing and researching weblog articles.”(sic)
Copy.ai is a prime example of content-writing software that is able to create short-form marketing copy with just a few simple prompts.
A huge bug-bear for businesses everywhere, big or small, is the lack of personalisation in their email marketing campaigns. Email is integral to any small business’s outreach strategy, with 64% of small businesses using it to reach customers. But issues surrounding open and click-through rates (CTRs) are prevalent, as many email campaigns involve sending the same blanket email to all customers, regardless of their place in the customer journey.
AI software, like Movable Ink’s Da Vinci, allows its users to generate over a million unique outreach emails to customers,…