Digital marketing strategies sit at the foundation of every memorable brand campaign of the past few years. When it’s done right, a variety of channels combine to create a cohesive, share-worthy experience.
But what is digital marketing? Advancements in technology have ballooned what can fall under the already broad term. These same advancements have also created more engaging experiences for users, who are already spending more than two hours per day on social media alone.
Now that the internet is so deeply intertwined with our everyday lives, maybe the real question is “what isn’t digital marketing?”.
That’s what we’ll be exploring in this article, along with the foundational channels and tactics marketers will need to keep in mind as they plan for success today, tomorrow and beyond.
What is digital marketing?
Digital marketing (also known as online marketing) is an umbrella term for all of the various promotional efforts that take place on the internet or through other digital means. Campaigns typically involve a variety of channels, including:
Mobile and web applications
Essentially, when you receive a message from a brand that requires a wifi connection, you’re looking at an example of digital marketing.
5 Types of digital marketing
Can you remember the last five ads you saw online? How about the last three?
If you can’t say for certain, it’s not your memory that’s lacking. The average person sees upwards of 4,000 advertisements per day making it impossible to remember the majority of the marketing efforts that make it past your eyeballs each week.
To stand out in the increasingly competitive attention economy, you’ll need a multi-channel marketing plan…