What October 2022's Affiliate Marketing Trends Tell Us About Holiday Sales
October ushered in crisp days, falling leaves, and pumpkin spice everything. It also kicked off the holiday shopping season (hello, Giftober) this year, giving brands their first crack at crushing Q4 goals. When consumers weren’t pulling out their credit cards, they tuned in to a plethora of can’t-miss streaming entertainment.
What October 2022's Affiliate Marketing Trends Tell Us About Holiday Sales
As every brand knows, the devil is in the details, so we peaked behind the publisher curtain and sifted through Skimlink‘s publisher affiliate data to see what’s catching consumer attention the most. As consumer mindsets are constantly changing, made even more unpredictable with this year’s unstable economic outlook, understanding emerging consumer trends and staying ahead of the competition is vital.
What October 2022's Affiliate Marketing Trends Tell Us About Holiday Sales
What’s clear from October’s data is this: instead of purchasing big ticket items as they did in September, consumers were more focused on:
What October 2022's Affiliate Marketing Trends Tell Us About Holiday Sales
Streaming live entertainment and sporting events plus drama-packed movies and TV series
The viral everyday and special holiday beauty buys touted by TikTok influencers
Fall and winter weather fashion finds for all their upcoming holiday get-togethers
What October 2022's Affiliate Marketing Trends Tell Us About Holiday Sales
Watch Party: Streamers Need Advice
October was jam-packed with must-see TV, and consumers were all about tuning in. The average US household subscribes to 4.7 services, but no one platform offers it all. So, while people know what they want to watch, ‘how to watch’ remains the question and has become a top internet search phrase according to our Skimlink’s data, with many of the most popular articles including phrases like ‘watch for free’ or ‘stream for free.’
What October 2022's Affiliate Marketing Trends Tell Us About Holiday Sales
In one form or another, competition-based content led the pack, with millions wanting to watch the Miss USA Pageant, the MLB World Series, the BET Hip Hop Awards, and MTV’s The Challenge. Lifetime also doubled down…
What October 2022's Affiliate Marketing Trends Tell Us About Holiday Sales
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What October 2022's Affiliate Marketing Trends Tell Us About Holiday Sales