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Why And How To Leverage Editorial Affiliate Marketing For Holiday Product Campaigns

Senior Director of PR & Operations at ChicExecs PR & Retail Strategy Firm.


In an era where marketing costs are rising, pay-for-performance models like affiliate marketing are becoming even more common. While it’s likely you’ll see affiliate links in influencers’ social media posts, they’re actually a common sight in publishing and editorials, too.

With the holiday season just a few months away, brands are looking for every ounce of coverage they can get to boost Q4 sales. After all, press mentions during the holidays—especially by big-name outlets—can have a big impact on your holiday sales. Organic features are always nice, but if you can get a news outlet to sell for you as an affiliate, you may be able to get tons of coverage and more sales.

Learn how affiliate marketing works in PR, as well as three ways you can invest in editorial affiliates in time for the holiday gifting season.

What is affiliate marketing in PR?

Affiliate marketing isn’t just for influencers. News and media outlets on a local and national level have started to embrace affiliate agreements as a way to earn more income.

It wasn’t always like this, though. Before the advent of social media, newspapers and magazines made a killing on print ads. But when Facebook Ads came out in 2007, brands flocked to digital ads because their impact was easier to measure.

When digital ads took over, media outlets had a big problem on their hands: How could they make money when no one wanted to buy print?

This led many media outlets to change their revenue systems entirely. Since I’ve found that fewer brands want to buy pricey print ads, outlets tend to make more of their revenue today from affiliate agreements.

At its core, affiliate marketing with editorial partners works just like any affiliate deal. Outlets look for products…


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