The most googled “who is” question last year in America was, “Who is Andrew Tate?” The answer depends on who you ask. To his millions of young fans he is an icon: the epitome of manhood, success and wealth. But to his many opponents, he is a dangerous social media influencer who could radicalise young men to commit violence against women. Tate has described himself as a “trillionaire” and a “misogynist”.
You may never have heard of Tate, but he is known almost universally by teenagers. In a matter of months he has become one of the most provocative and divisive figures on the internet. He went viral in the summer of 2022 and, despite TikTok removing his account because of “a hateful ideology”, #AndrewTate