Erica Anderson is the VP of Marketing, iGaming & Income Access at the Paysafe Group. Income Access offers an award-winning affiliate marketing reporting solution that’s fully optimized for mobile-app tracking. Erica’s role includes a focus on developing the marketing strategy for the Income Access brand and for iGaming at Paysafe. Holding over a decade’s industry experience, she also oversees IA’s in-house affiliate management team and its suite of digital marketing services. She has kindly provided us with an insight into mobile app-tracking and its benefits…
Why Mobile App-Tracking Is Vital For Affiliates Looking To Expand Into The US
The reality for the iGaming industry today is that it’s dominated by wagering on mobile devices. With on-the-go products like live and in-play betting now ubiquitous among sportsbooks, the need for operators to be fully optimized for mobile is without question. That same mobile-first approach needs to be brought to the back end as well, and how affiliate campaigns are tracked.
Why Mobile App-Tracking Is Vital For Affiliates Looking To Expand Into The US
With Pew Research Center reporting that 85% of US adults now own a smart phone, the need for mobile app-tracking in the iGaming industry has become an essential requirement for affiliates. This is especially true with a growing market like the US, where multiple new states are becoming regulated every year.
Why Mobile App-Tracking Is Vital For Affiliates Looking To Expand Into The US
To break down why mobile app-tracking is so important to affiliates growing in the US, we’ve enlisted the help of two experts from our affiliate network: Laisvė Mikone, Senior Account Manager at MediaTroopers, and Yoav Gal, Head of InApp at Sidelines.io.
Why Mobile App-Tracking Is Vital For Affiliates Looking To Expand Into The US
Growing US Mobile Market for Affiliates
With so many potential American users on mobile, we’ve seen affiliates increasingly move to adopt more mobile-friendly strategies over the last few years. Earlier this year, we polled affiliates within our network to understand their motivations and what they’re looking…
Why Mobile App-Tracking Is Vital For Affiliates Looking To Expand Into The US
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Why Mobile App-Tracking Is Vital For Affiliates Looking To Expand Into The US
Why Mobile App-Tracking Is Vital For Affiliates Looking To Expand Into The US