YouTube is adding shopping features that allow users to buy products as they scroll through content to Shorts. The company also seeks to provide a chance for creators to earn through affiliate marketing.
YouTube Shorts is short-form video content available on the video media platform. While Shorts is modeled similarly to TikTok and Instagram Reels. It presents 15 to 60 seconds long, user-generated videos in portrait model also known as vertical video.
It allows users to add licensed music and captions. Viewers scroll through endless videos. Shorts offers editing capabilities and the ability to interact with viewers by responding to comments with additional videos.
Although primarily intended to be watched on smartphones, YouTube Shorts can be viewed on computers and tablets by typing #Shorts into the YouTube search bar. YouTube creators have leveraged the product to produce videos with minimal effort. About 1.5 billion people use Shorts every month.
According to the Financial Times, The company will introduce the shopping features on Shorts, starting with eligible creators in the United States. These creators are currently piloting the ability to tag products from their own stores.
YouTube plans to continue bringing tagging to more creators and countries soon. Viewers in the United States, India, Brazil, Canada, and Australia can see the tags and shop through the Shorts.
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YouTube Affiliate program
Also, YouTube is testing an affiliate program in the United States that allows creators to earn commissions from sales of products they recommend in their Shorts and regular videos. The company disclosed that this test is still in its formattive days. However, there are plans to expand the…