New guidebook offers a comprehensive overview of affiliate marketing partner networks, strategies for recruiting and onboarding partners, guidance using on channel marketing automation and more
PLEASANTON, Calif., Dec. 7, 2022 /PRNewswire/ — ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions encompassing partner relationship management (PRM) and through-channel marketing automation, today announced that its latest guidebook, the Affiliate Marketing Management Best Practices Guide, is now available as a complimentary downloadable eBook. The guidebook is aimed at individuals and organizations interested in learning more about managing affiliate partner networks and using channel management software to maximize efficiency and profits.
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The Affiliate Marketing Management Best Practices Guide has two main parts. Part I is an overview that defines and describes the practice of affiliate marketing management, explains how software for managing affiliate marketing works, provides strategies for recruiting and onboarding affiliate partners and gives tips for managing commission payments. Part II is a detailed look at Unified Channel Management (UCM) in the context of affiliate marketing. It defines UCM, provides an overview of core and expanded modules for channel marketing automation, and describes in detail platforms for affiliate marketing management (AMM) modules, partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM).
“Affiliate marketing management is an increasingly important part of the overall channel marketing landscape, as independent consultants, bloggers, influencers and others engage larger audiences and seek new ways to monetize their activities,” says Sugata Sanyal, CEO and…