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Over the Christmas holiday, I got addicted to a new Apple TV Plus series — Echo 3, an intense thriller from screenwriter Mark Boal, whose credits include Zero Dark Thirty and The Hurt Locker. As far as what the show is about, two elite US Special Forces soldiers head down to South America to rescue a kidnapped woman (she’s the sister of one and the wife of the other). It’s got solid writing, and great action scenes … what else can I say but that I’ve enjoyed it immensely so far, leading up to the finale next Friday.
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2023 Will Be A Fantastic Year For Apple TV Plus
I’ve enjoyed this Apple release so much, in fact, that I’m a little perplexed as to why it feels like no one is talking about it.
This has been somewhat of a recurring problem plaguing the best content on Apple TV Plus — and there’s more of that content than you might think, beyond the biggest Apple releases like Ted Lasso (Season 3 of which, rumor has it, will arrive in March).
2023 Will Be A Fantastic Year For Apple TV Plus
The optimist in me, though, is hopeful this will change soon. And that it will change so much that 2023 ends up being one of the best years yet for Apple’s streaming platform.
For starters, Apple has just hired a new head of marketing for the service, and he’s none other than Ricky Strauss — the same executive who worked for nine years at Disney and who, as head of content and marketing for Disney Plus, was instrumental in getting it off the ground in November 2019 (the same month that Apple TV Plus launched).
Right now, marketing for much of Apple’s content feels non-existent, at least compared to…
2023 Will Be A Fantastic Year For Apple TV Plus
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2023 Will Be A Fantastic Year For Apple TV Plus
2023 Will Be A Fantastic Year For Apple TV Plus