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10 Email Marketing Tips To Grow Your Business In 2024 – Forbes Advisor UK
The role of email marketing is to communicate and engage with your customers. Yet, in a saturated market, it can be challenging to get off the ground, and get it right.
10 Email Marketing Tips To Grow Your Business In 2024 – Forbes Advisor UK
In this guide, we’ll walk you through what you need to know to create winning email marketing campaigns for your business. We’ll outline what exactly email marketing is, why it matters and explore strategies that can generate exceptional results.
10 Email Marketing Tips To Grow Your Business In 2024 – Forbes Advisor UK
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10 Email Marketing Tips To Grow Your Business In 2024 – Forbes Advisor UK
What is email marketing?
Email marketing does what it says on the tin – it simply means sending emails in order to market and promote your business’ products or services. Emails could take the form of promotions, newsletters or updates and can be personalised to the customer and where they are on the buying journey.
10 Email Marketing Tips To Grow Your Business In 2024 – Forbes Advisor UK
Building an email marketing campaign involves segmentation, content creation, automation and analytics. Marketers measure the success of their campaigns through metrics such as open rates, click-through rates and conversions. Carried out to its best advantage, it can be a cost-effective channel that can engage customers and convert leads into business.
Why is email marketing important?
Employing an email marketing strategy can be important for businesses for several reasons. We explore some below.
Cost-effective
Email marketing means you can communicate with your audience cost-effectively. Since minimal expenses are involved in designing and sending emails, businesses can reach a broad audience without breaking the bank. Compared to traditional advertising…
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