Publicis Groupe today announces the acquisition of VIVnetworks, the leading affiliate marketing agency in Central and Eastern Europe. With a client portfolio of over 900 merchants across 27 countries, VIVnetworks helps e-commerce brands scale their performance marketing efforts to drive more online sales and unlock growth in Central and Eastern Europe, and globally.
Publicis Groupe Acquires VIVnetworks
Publicis Groupe Acquires VIVnetworks
Global ad spend within affiliate marketing is $14 billion and growing, expected to be $15.7 billion in 2024. Affiliate marketing has increasingly become an important part of the commerce ecosystem, converging technology and partnerships to create valuable shopping engagement and drive profitable growth.
Publicis Groupe Acquires VIVnetworks
VIVnetworks will be integrated with Publicis Groupe’s global performance marketing platform, CJ, to provide the world’s largest performance-driven affiliate marketing solution. Working in tandem with Publicis Groupe’s recently acquired entities, Profitero and CitrusAd, as well as its leading identity solution Epsilon, this expanded affiliate marketing capability will supercharge the Groupe’s overall commerce offering and leverage in-depth consumer and product intelligence to deliver more personalized value, rewards and recommendations across all touchpoints of the purchase journey. Publicis Groupe’s Power of One approach will also give clients borderless and seamless access to best-in-class services and technology in the affiliate marketing industry.
Publicis Groupe Acquires VIVnetworks
The combined capability of CJ and VIVnetworks will create unique opportunities for global brands and publishers to activate and grow within Central and Eastern European markets while simultaneously supporting those within the region to expand internationally. It will also serve as a regional center of excellence for advertisers, publishers, and…
Publicis Groupe Acquires VIVnetworks
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