Digital marketing has evolved to include a range of channels, with many marketers allocating significant portions of their budgets to paid search, social media and programmatic advertising. While these channels, dominated by giants like Meta, Google and TikTok, receive the lion’s share of attention from marketers, their cost is increasingly prohibitive.
Affiliate Marketing Is A Full Funnel Solution
However, affiliate or partnership marketing, presents an alternative avenue, not just for driving conversions but also for enhancing brand presence across the consumer journey. Unlike traditional perceptions of affiliate marketing as a last-click channel, modern practices involve leveraging partnerships for a variety of purposes, allowing brands to engage with audiences at all stages of the funnel across the consumer journey. And because affiliate marketing is a performance-based channel, the profits from affiliate marketing can offset some of the cost of operating in other paid sales and marketing channels.
Affiliate Marketing Is A Full Funnel Solution
The affiliate marketing landscape, valued at roughly $9.1 billion, accommodates a wide range of consumer interactions. This diversity offers marketers opportunities to align their strategies with different consumer motivations.
Affiliate Marketing Is A Full Funnel Solution
Nearly all (W96%) of online consumers are aware of affiliate marketing, with 37% being extremely familiar with it. They offer diverse demographic attributes, enabling brands to reach targeted consumer groups and foster new or existing customer relationships. Surveys show that 57% have purchased through cashback or reward websites, 48% through Buy Now Pay Later (BNPL) shopping portals and 41% through coupon websites.
Affiliate Marketing Is A Full Funnel Solution
Further, affiliate marketing plays a crucial role in boosting brand awareness and keeping products top-of-mind. Affiliate content can also intrigue consumers,…
Affiliate Marketing Is A Full Funnel Solution
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