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Awin Access: Why nearly half of marketers plan to invest more in partner marketing in 2023

In a cross-industry collaborative effort, Awin Access asked more than 100 marketers and agencies about their plans for next year to understand their focus and trends for 2023. We have summarised the biggest opportunities for you.

It delivers a consistently strong ROI

ROI was the aspect that advertisers and agencies most valued in affiliate marketing activity, closely followed by sales volume and profitability. Across the network, we have recorded an ROI of 1:12. This displays the profitability of the partnership channel and the strength of diverse partners across the customer journey.

The commercial model keeps you in control

CPA (cost per acquisition) remains one of the most important factors for marketers to invest more time and budget in partner marketing. A whopping 95% of programmes are still run on a CPA basis, which indicates the financial security you get with partner marketing.

Diversification drives performance

There are tonnes of options for you to engage online audiences across the entire purchase journey. Almost half of respondents (47%) felt there were more partnership opportunities in the channel now than compared to a year ago, with editorial content partners and influencers high on the list of types of brands planned to invest more in 2023.

Opportunities for digital agencies and consultants

The past years were fuelled with growth and a lot of new online businesses selling goods and services. Having time to reflect after periods of rapid growth, many of these businesses have realised that expertise in the many different digital marketing channels is needed to continue their next growth phase.

The diversification and high return on investment offered through partner marketing make it appealing to venture in. Solutions such as Awin Access have made it increasingly simple for advertisers and…


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