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Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns

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Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns

Wednesday, May 24th, 2023 – 12:35 am

Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns

Kalen BusheVP, GrowthFraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns

Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns

Many consumer-facing businesses are diversifying their sales channels to keep up with the market demands for digitalization. companies, in particular, must look beyond brick-and-mortar stores by expanding into multiple channels. 

Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns

Affiliate marketing is becoming a growing part of this digital diversification.

Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns

The strategy enables brands to partner with social influencers to reach large audiences with minimal resources and generate fast results. However, affiliate marketing strategies are a target for fraudulent activity. 

Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns

Although businesses think they are paying the correct affiliate partners, there is huge risk that they’re pumping money into misattributed sources.

Columnist - Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns

It’s imperative that, in this current climate of digital growth, they nurture their genuine affiliates by tackling ad fraud.

Understanding the threat

Affiliate marketing fraud can occur when websites or individuals, who are paid a commission for the promotion of a product or service, use fraudulent tactics to generate revenue for personal gain. In most cases, affiliates are aware of fraudulent activity, yet turn a blind eye or even perpetuate fraud, as they’re not well-equipped to overcome it.

The is one of the most vulnerable targets for affiliate fraud. With ecommerce sales forecasted to reach around $8.1 trillion by 2026, targeting to increase sales is highly valuable for businesses. Many companies partner with a range of that offer affiliate links. 

Unfortunately, the growth opportunity is not only attractive to the industry itself, but also to bad actors who set out to steal millions every…..

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