Whenever I need new skin care, I make sure to buy it from my friend Rachel. She doesn’t make skin care, nor is she some kind of influencer, but if I purchase a product that she recommends using a special link, I get a moisturizer, and she gets a small commission. Win-win.
From TikTok Shop To Amazon Affiliates, We're All Working On Commission
This kind of advertising model, called affiliate marketing, has long been a staple of the influencer industry, reserved for creators with large followings or relationships with brands. But the proliferation of platforms like TikTok Shop has brought the power of affiliate marketing to the masses, from established digital creators to stay-at-home moms with hardly any social media presence at all. Now, in the words of influencer coach Lissette Calveiro: “If you’re talking about something, you can make affiliate income from it.”
From TikTok Shop To Amazon Affiliates, We're All Working On Commission
Before creator Shelby Tomalin, age 30, decided to dabble in affiliate marketing in 2021, she’d spent a year writing about midsize fashion on her blog, Shelby Say What, amassing 20,000 Instagram followers. She made $4,000 in her first month.
From TikTok Shop To Amazon Affiliates, We're All Working On Commission
“The brand deals just weren’t cutting it at the rate that I was at, at the engagement I was at, to really sustain this as a business,” says Tomalin, who’s based in Seattle, Washington. “I knew I needed another pipeline of revenue.” On top of the commission, affiliate marketing programs like Amazon and LTK provide her with valuable data, which helps her negotiate more lucrative brand deals. “I was getting in front of brands with actual stats and analytics to be like, ‘Hey, here’s my ROI; I sold 800 of these tops. Would you want to work with me?’” she says. These days, Tomalin has more than 735,000 Instagram followers. Affiliate marketing makes up two thirds of her total income and allowed her husband to quit his job.
From TikTok Shop To Amazon Affiliates, We're All Working On Commission
Katera B. similarly found affiliate marketing…
From TikTok Shop To Amazon Affiliates, We're All Working On Commission
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From TikTok Shop To Amazon Affiliates, We're All Working On Commission