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How affiliate marketing can help businesses to thrive

Conversion Digital is an affiliate and partnerships management agency that aims to harness the power of digital partnerships to implement bespoke affiliate marketing strategies that deliver top-line growth and incremental revenue, helping businesses to thrive and reach their desired audiences.

Since 2018, the Cheltenham-based agency has been helping retail business, Weird Fish, to grow its reach through affiliate marketing.

SoGlos caught up with Weird Fish’s head of e-commerce, Steve Hammond, to find out how the company has transformed its affiliate marketing program since the Covid-19 pandemic hit, with Conversions Digital’s expert advice and guidance.

Tell us a little bit about yourself and your business

I have worked in various roles throughout my career, including store management, area and regional management, and head office. The diversity of positions has helped give me a broad understanding of all things retail. Before Weird Fish, I also led the formation, development and strong trading performance of a leading cycling website.

Weird Fish is a lifestyle clothing brand founded in 1993. When we launched, we set out to offer something different from the norm — a sense of adventure, an eye for practicality and plenty of style and quality. 

We pride ourselves on quality – crafting clothes that are made to last. Working closely with our trusted suppliers, we ensure our factories follow strict ethical practices, including no child labour and excellent working conditions. In a nutshell, we’re always looking to build cleaner and greener processes. 

We are continually broadening our use of more sustainable fabrics such as organic cotton, Tencel and Ecovero. In addition, our buying teams are always looking to develop greener processes so we can help minimise our impact on the planet.

Our ranges expand with each…


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