I have an SEO client where I thought I was going to be let go about a year ago from around today. I wasn’t, and they kept renewing (which is good because I love working with them.) Then all of the sudden the projects I was supposed to work on in my contract were now being done in-house. There was changeover and there was growth. It was a good thing. But the in house people hired two competitors of mine to do the rest of the work, so there was nothing left for me. Time to panic, right? No!
How I Re-Made Myself Valuable Upon The Completion Of A Project
Instead of overthinking it, I looked for where I could help using my skills. And this applies to you if you’re an in house employee and have no work on your plate. I’ll stick with SEO for this example, but it applies to affiliate, email, PPC, and other marketers. I’ll share examples by channel after I share the process and deliverables I created to keep my contract going.
How I Re-Made Myself Valuable Upon The Completion Of A Project
TL:DR
How I Re-Made Myself Valuable Upon The Completion Of A Project
I dissected the different teams and included HR, customer service, wholesale/sales, and partnerships to see where I could add value. I then proceeded to create a plan of action for each. Below you’ll see how I did this for HR, and I’ve done this many times over the years with multiple companies. It’s one of the reasons clients stick with us.
How I Re-Made Myself Valuable Upon The Completion Of A Project
By doing this you can show that you are more valuable to an organization than just the specific skill sets they hired you for. As a marketing strategist I know more than tactical marketing, I understand technical debt, business costs including operations and logistics, as well as productivity. And these are skills you likely have too. And even if you don’t, you likely understand other channels and you can apply your knowledge to them. This builds value across teams and keeps you secure in your role (while setting you up for growth.)
How I Re-Made Myself Valuable Upon The Completion Of A Project
Step 1:
How I Re-Made Myself Valuable Upon The Completion Of A Project
Knowing my project was…
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