Clarion Gaming has announced that both its ICE 2024 and iGB Affiliate 2024 last month set new records for attendance, with the events drawing visitors from 164 countries around the world.
ICE And IGB Affiliate Reveal Record Attendance Figures In 2024
ICE took place at the ExCeL London from 6-8 February and iGB Affiliate 6-9 February at the same venue. Together, the 2024 events drew a record 52,345 unique attendees in total.
ICE And IGB Affiliate Reveal Record Attendance Figures In 2024
Unique attendance at ICE reached an all-time high of 45,050, up 12% from the previous year. Meanwhile, iGB Affiliate attracted 7,295 unique visitors, representing a new record and a 27% increase on 2023’s total.
ICE And IGB Affiliate Reveal Record Attendance Figures In 2024
Visitation figures, which measure the number of person days attendees spent at the ExCeL, topped 100,000 for the first time in the exhibition’s history.
ICE And IGB Affiliate Reveal Record Attendance Figures In 2024
The events recorded visitors from 164 nations worldwide. Excluding host country the UK, Malta had the most visitors at 3,364. The US followed on 1,913 and Bulgaria with 1,659.
ICE And IGB Affiliate Reveal Record Attendance Figures In 2024
“February’s historic editions of ICE and iGB Affiliate were what I would describe as ‘I was there’ events,” Clarion Gaming managing director Stuart Hunter said. “ICE and iGB Affiliate occupied every square millimetre of exhibition and meeting space available at ExCeL London.
ICE And IGB Affiliate Reveal Record Attendance Figures In 2024
“I am hugely grateful to everyone in the industry for creating an experience which was full of energy, excitement and optimism for the future.”
High satisfaction rating for ICE ahead of Barcelona move
Hunter also noted a positive response from those who attended. Independent research has found the event had a satisfaction rating of 96 out of 100. This compares to an average of 50 for all UK-based B2B events.
Hunter said this is encouraging ahead of the event’s move to Barcelona in 2025. Relocation comes after a six-month bidding process, with Barcelona selected from a four-city shortlist ahead of…
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