Homegrown Sellers Benefit from Greater Credibility and Endorsements
KUALA LUMPUR, MALAYSIA – Media OutReach – 1 December 2023 – Livestreaming and affiliate commerce have driven greater marketplace inclusion for homegrown sellers and local talents across Shopee’s platform in 2023. Over the last year, the leading e-commerce platform in Southeast Asia & Taiwan observed that Malaysians watched over 34 million hours of livestreams on Shopee Live and engaged with local influencer hosts 3.5 billion times. For sellers who realised over 500 thousand Ringgit in sales this year, livestream orders represented between 10 and 40% of total platform orders. Compared to 2022, Shopee saw affiliate-driven orders increase 420%, with the inclusion of more than 20,000 new affiliates in its ecosystem this year.
Livestreaming And Affiliate Commerce Hit New Heights On Shopee In 2023, Business News
Shopee Live 9.9 Countdown Concert with local talents (left) and Shopee House 2023 with brands and KOL affiliates (right)
Livestreaming And Affiliate Commerce Hit New Heights On Shopee In 2023, Business News
“This marks a significant milestone in Malaysia’s digital transformation journey. These trends have revolutionised the way Malaysians shop, learn, and engage with brands, creating a dynamic and interactive online landscape. It’s also a demonstration of just how hyper-localised e-commerce has become; Malaysians on our platform are favouring local livestreamers and affiliates, whereas our homegrown sellers are upskilling to be more relatable to digitally-savvy audiences.” comments Kenneth Soh, Head of Marketing at Shopee Malaysia.
Livestreaming And Affiliate Commerce Hit New Heights On Shopee In 2023, Business News
Shoppable livestreaming, the seamless integration of e-commerce into livestreaming sessions, has captivated Malaysian consumers of all ages by providing engaging shopping experiences whether they are looking for motorcycles, keropok lekor , chocolates, gold jewellery, or household groceries. While the majority 60% of Shopee Live fans shopped beauty and fashion, 20% bought…
Livestreaming And Affiliate Commerce Hit New Heights On Shopee In 2023, Business News
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Livestreaming And Affiliate Commerce Hit New Heights On Shopee In 2023, Business News
Livestreaming And Affiliate Commerce Hit New Heights On Shopee In 2023, Business News