Elyse Mallouk, VP of brand marketing, Kickstarter
Meet The 26 Rising Stars Shaking Up Brand Marketing
Meet The 26 Rising Stars Shaking Up Brand Marketing
Meet The 26 Rising Stars Shaking Up Brand Marketing
Mallouk is responsible for building awareness and affinity for the Kickstarter brand across the entire breadth of the creative industry, from fine art to tabletop gaming. Under her two-year tenure, pledges from brand channels have increased by more than 160%, according to Kickstarter.
Meet The 26 Rising Stars Shaking Up Brand Marketing
Under Mallouk’s leadership, the brand marketing team in 2022 launched Witchstarter, an open call for projects with a magical theme. It became the most-funded open call in Kickstarter’s history, having driven $9.5 million in pledges.
Meet The 26 Rising Stars Shaking Up Brand Marketing
Mallouk’s team also operates Kickstarter’s Creative Independent, which showcases more than 1,000 interviews with people from the creative community, designed to foster inspiration. The team also runs the annual Made 100 competition, an annual open call for smaller projects.
Meet The 26 Rising Stars Shaking Up Brand Marketing
This year, as part of Kickstarter’s brand awareness efforts, Mallouk’s team plans on bringing more visibility to its Forward Funds program, which offers access to larger institutional backers — including…
Meet The 26 Rising Stars Shaking Up Brand Marketing
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